Trendy vegan brands pull products as sales plummet

Experts predict the wipeout of trendy vegan brands after a plunge in demand for animal-free food and drink products. The latest casualty in the flatlining vegan market is Swedish oat milk firm Oatly, which has been forced to withdraw its dairy-free ice cream in the UK, The Observer reported. Yorkshire sausage-making company Heck has reduced its vegan-friendly range from ten products to just two. Managing director Andrew Keeble said: ‘The public somehow wasn’t quite ready for it yet. Comment: Vegan copium; because the establishment has been bombarding people with vegan propaganda for decades and despite this people, evidently, still feel the need to eat meat. Perhaps it’s an encouraging sign that the majority of people still have, and can listen to, their instincts: Meat is crucial for human health, scientists warn They didn’t want all that veg in the sausage.’ Supermarket sales of meat-free products fell by £37.3million in the year to September, analysts from NielsenIQ found.